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The ask.

Develop a brand identity for the 2021 WSM competition that compliments the look & feel of the Old Sacramento Waterfront, with the theme ''Wild Wild West'. Creative assets included a location specific logo treatment, event signage, athlete shirts, credentials, directional signage and a social media toolkit for event content.

WSM

The team.

IMG MEDIA & EVENTS

Creative Direction - Ben Krantz

Art Direction & Design - Danielle Probst

Photography - Joe Martinez

Print production - AAA Flag & Banner

The location.

I began by researching the Old Sacramento Waterfront: the location of the 2021 competition. I drew inspiration from the California State Railroad Museum, the Delta King Hotel, and the storefront colors/signage for typography & color palette. 

The logo.

Each competition year has its own identity, including a logo mark & color palette that reflects the event location & WSM brand. With this year's location being Old Sacramento, the Tower Bridge was the perfect visual to highlight the location in a bold, iconic way.

The creative.

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***Field boards have velcro backing and were designed to be interchangeable

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Ready to work together?

Wanna see more?

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