The team.
Creative Direction - Alexis Gayle
Art Direction & Design - Danielle Probst
Copy - Steve Covert
Video Production - Brian Harrell
Digital Media - Grant Smith
WEST CARY GROUP
The hook.
"If you get it, you got it." By using a high-level design aesthetic and communicating with language only our specific target audience would understand, we aimed to attract qualified talent and dissuade those not up to the job. Each ad is like a riddle—if you get it, you could be a creative who’s right for the job.
US Markets Conversions
148 32k+
Impressions Clicks
11.5M+ 250k+
The campaign performed 370% above bench marks, with Google performance max being the most efficient and driving the most volume.
By the numbers.
The Experience.
One of the most crucial factors in generating quality leads was redesigning the recruitment landing page experience. While the creative team worked hard to elevate the messaging, design aesthetic and imagery, our digital team installed conversion action signals and provided ad platforms with more powerful signals for optimization.
