"Taking care of mother nature is second nature. Sometimes you need a helping hand."
Donate dignity was a campaign created for SJU Red Cross to motivate St. John's students to donate feminine products. I was responsible for the design, tagline and copy.
SJU Med Life brought the donated products on their trips to Lima, Peru, where participants educated women in rural communities how to properly use sanitary products.
Print ads were placed inside bathroom stalls and near classrooms around campus. Over 500 boxes of feminine products were donated to SJU Med Life.