Homes.com
The Challenge
Craft a compelling recruitment campaign for CoStar's Homes.com brand that tactically attracts high-level, qualified talent in specific neighborhoods in the United States--in just two weeks. To maximize the campaign's effectiveness, we redesigned the recruitment landing page experience for the specific qualified talents we were targeting.
The Team
(West Cary Group)
Creative Direction - Alexis Gayle
Art Direction/Design/Storyboarding - Danielle Probst
Copywriting - Steve Covert
Video Production - Brian Harrell
Digital Media - Grant Smith
Creative recruitment campaign
"If you get it, you got it."
By using a high-level design aesthetic and communicating with language only our specific target audience would understand, we aimed to attract qualified talent and dissuade those not up to the job. Each ad is like a riddle—if you get it, you could be a creative who’s right for the job.
Full Recruitment Video.
The full length 1-minute video was created to live on the main landing page and was a beacon to inform shorter versions for other digital placements (social media, native, google performance max, streaming audio, and youtube.)
The Numbers.
The campaign performed 370% above bench marks, with Google performance max being the most efficient and driving the most volume.
All work © Danielle Probst 2024. Do not use without written permission.