Illustration for apparel
Clients come to me for unique designs with sophisticated illustration, typography, and color for their brand's next apparel drop. From tee shirt one-offs to full design systems across larger collections, there's nothing I love more than creating pieces that both myself and clients want to wear.
Turkish Rug Socks
Apthcry® approached me looking to capture the essence of traditional Turkish rugs across a limited edition collection of woven socks. My hand-drawn botanical designs & rhythmic geometric patterns (at just the right level of detail) paired with the right pantones, achieved a Turkish rug look that sold out fast.
Guilty Girl
Guilty USA approached me looking for a clean type-based logo design with floral accents for their women's line, 'Guilty Girl. Using an angular typeface with personality and hand-drawn abstract floral patterns, the final design is equal parts edgy and feminine (and one of my favorites).
Bandana Collection
Apthcry® approached me for a sophisticated take on a traditional bandana design, with a seamless pattern when folded. What made this project interesting was the use of the bandana pattern's elements to create a collection of apparel including tee shirts and socks (note: the boxer designs were pitched, but not produced).
Rock the Block
While at West Cary Group, I designed the look and feel for our 2024 'Rock the Block' employee event in Richmond, VA. I wanted to capture city's unique artistic grit through a graffiti theme, and created hand-drawn event logo that I applied to invitations, swag, and signage. Also included in our employee swag bags were name tags that used unique graffiti textures to represent each department.
Fitted Hat Logo & Patch
Guilty USA initially approached me looking for a branded patch design for black fitted hats. As we customized the varsity typography in the design, it became obvious that the 'g' had enough personality to stand alone. The LA based brand is now recognized by its iconic guilty 'g," which lives on many hat color ways and other brand items.
Sneaker Heaven Collection
Apthcry® approached me looking for a kitchy tee-shirt design that would poke fun at sneaker resell culture, featuring an original sleazy corner bodega, character, and fresh typography. The final collection included 3 tee-shirt color ways and a zip up hoodie (2 additional Sneakercon exclusive color ways were added--one for Philadelphia and one for Hawaii)
Lost At Sea
Raw Paw does an annual design competition that invites designers to create, sell and market screen printed tee shirts at no production cost. I sold 22 tee shirts with my design 'lost at sea' — a nod to the artist flow state and celebration of my fine artworks.
All work © Danielle Probst 2025. Do not use without written permission.
Dinah Shore Champions Brooch
During my time at Endeavor, my team designed a unique gift for the LPGA to celebrate ANA Inspiration's 50th Anniversary that was presented to past and present champions of this event. I illustrated Dinah Shore’s likeness (a nod to her influence on this event and the sport) and drew inspiration from her iconic waving statue. We worked with jeweler Malcom DeMille who brought our concept to life, which featured a diamond shape and pearls (representative of golf balls).
