THE ASK

Develop a brand identity for the 2021 WSM competition that compliments the look & feel of the Old Sacramento Waterfront, under the theme of 'Wild Wild West'. Creative assets included:​​

• Location-specific logo 

• Event signage (field boards, flags, start & finish line, etc)

• Credentials (players, crew, medical, etc)

• Athlete Shirts

• Event Map

• Hotel Directional Signage 

• Luggage Tags

• Brand guide of colors, textures & typefaces to be used to create social media content 

• SBD x WSM sponsor logo lockup

THE TEAM

FOLLOW WORLD'S STRONGEST MAN

COMPETITION LOCATION

I began by researching the Old Sacramento Waterfront: the location of the 2021 competition. I drew inspiration from the California State Railroad Museum, the Delta King Hotel, and the storefront colors/signage for typography & color palette. 

COMPETITION LOGO 

Each competition year has its own identity, including a logo mark & color palette that reflects the event location & WSM brand. With this year's location being Old Sacramento, the Tower Bridge was the perfect icon to highlight the location.

COMPETITION SIGNAGE

Primary signage assets included:

• Field Boards for each event (Deadlift, Keg Toss, Train Pull, etc), each sponsor (SBD, Manscaped, Knaack, etc) and other general info.

• Jet Flags 

• Start/ Finish Line 

• Step & Repeat

• Directional Signage (Hotel Directions, Arrows, Wear a Mask, etc)

• Keg Toss Bar Decal

• Tent Banners (Medical, Media, Talent, etc)

• Awards Podium Wrap 

• Interview Set

***Field boards have velcro backing and were designed to be interchangeable

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