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The Location.

I began by researching the Old Sacramento Waterfront: the location of the 2021 competition. I drew inspiration from the California State Railroad Museum, the Delta King Hotel, and the storefront colors/signage for typography & color palette. 

The Logo.

Each competition year has its own identity, including a logo mark & color palette that reflects the event location & WSM brand. With this year's location being Old Sacramento, the Tower Bridge was the perfect visual to highlight the location in a bold, iconic way.

(Field boards have velcro backing and were designed to be interchangeable to easily swap sponsors & event names for each scheduled event)

World's Strongest Man

The Ask

Develop a brand identity for the 2021 WSM competition that compliments the look & feel of the Old Sacramento Waterfront, with the theme ''Wild Wild West'. Creative included a location specific logo treatment, event signage, athlete shirts, credentials, directional signage and a social media toolkit for event content.

The Team

(IMG Media & Events)

​​Creative Direction - Ben Krantz

Art Direction & Design - Danielle Probst

Photography - Joe Martinez

Print production - AAA Flag & Banner

Event brand design for the 2023 competition in Sacramento, CA.