THE ASK

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Develop a brand identity for the 2021 WSM competition that compliments the look & feel of the Old Sacramento Waterfront, under the theme of 'Wild Wild West'. Creative assets included:

Location-specific logo
Event signage (field boards, flags, start & finish line, etc)
Credentials (players, crew, medical, etc)
Athlete Shirts
Event Map
Hotel Directional Signage
Luggage Tags
Brand guide of colors, textures & typefaces to be used to create social media content
SBD x WSM sponsor logo lockup

THE TEAM

IMG Media & Events

Art direction - Ben Krantz / Danielle Probst

Design & execution - Danielle Probst

Photography - Joe Martinez

Print production - AAA Flag & Banner

FOLLOW WORLD'S STRONGEST MAN

COMPETITION LOCATION

I began by researching the Old Sacramento Waterfront: the location of the 2021 competition. I drew inspiration from the California State Railroad Museum, the Delta King Hotel, and the storefront colors/signage for typography & color palette.

COMPETITION LOGO

Each competition year has its own identity, including a logo mark & color palette that reflects the event location & WSM brand. With this year's location being Old Sacramento, the Tower Bridge was the perfect icon to highlight the location.

COMPETITION SIGNAGE

Primary signage assets included:

Field Boards for each event (Deadlift, Keg Toss, Train Pull, etc), each sponsor (SBD, Manscaped, Knaack, etc) and other general info.
Jet Flags
Start/ Finish Line
Step & Repeat
Directional Signage (Hotel Directions, Arrows, Wear a Mask, etc)
Keg Toss Bar Decal
Tent Banners (Medical, Media, Talent, etc)
Awards Podium Wrap
Interview Set