THE ASK

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Develop a brand identity for the 2021 WSM competition that compliments the look & feel of the Old Sacramento Waterfront, under the theme of 'Wild Wild West'. Creative assets included:

  • Location-specific logo 

  • Event signage (field boards, flags, start & finish line, etc)

  • Credentials (players, crew, medical, etc)

  • Athlete Shirts

  • Event Map

  • Hotel Directional Signage 

  • Luggage Tags

  • Brand guide of colors, textures & typefaces to be used to create social media content 

  • SBD x WSM sponsor logo lockup

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THE TEAM

IMG Media & Events

Art direction - Ben Krantz / Danielle Probst

Design/Versioning - Danielle Probst

Photography - Joe Martinez

Print Production - AAA Flag & Banner

FOLLOW WORLD'S STRONGEST MAN

  • Facebook
  • Instagram
  • Twitter
  • TikTok

COMPETITION LOCATION

I began by researching the Old Sacramento Waterfront: the location of the 2021 competition. I drew inspiration from the California State Railroad Museum, the Delta King Hotel, and the storefront colors/signage for typography & color palette. 

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COMPETITION LOGO 

Each competition year has its own identity, including a logo mark & color palette that reflects the event location & WSM brand. With this year's location being Old Sacramento, the Tower Bridge was the perfect icon to highlight the location.

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COMPETITION SIGNAGE

Primary signage assets included:

  • Field Boards for each event (Deadlift, Keg Toss, Train Pull, etc), each sponsor (SBD, Manscaped, Knaack, etc) and other general info.

  • Jet Flags 

  • Start/ Finish Line 

  • Step & Repeat

  • Directional Signage (Hotel Directions, Arrows, Wear a Mask, etc)

  • Keg Toss Bar Decal

  • Tent Banners (Medical, Media, Talent, etc)

  • Awards Podium Wrap 

  • Interview Set

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***Field boards have velcro backing and were designed to be interchangeable

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