"Plant-based snacks in familiar shapes and flavors that offer a balance of taste and nutrition."


THE ASK
Develop a brand identity for the 2021 WSM competition that compliments the look & feel of the Old Sacramento Waterfront, under the theme of 'Wild Wild West'. Creative assets included:​​
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Location-specific logo
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Event signage (field boards, flags, start & finish line, etc)
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Credentials (players, crew, medical, etc)
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Athlete Shirts
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Event Map
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Hotel Directional Signage
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Luggage Tags
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Brand guide of colors, textures & typefaces to be used to create social media content
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SBD x WSM sponsor logo lockup


THE TEAM
IMG Media & Events
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Art direction - Ben Krantz / Danielle Probst
Design & execution - Danielle Probst
Photography - Joe Martinez
Print production - AAA Flag & Banner
FOLLOW WORLD'S STRONGEST MAN
COMPETITION LOCATION
I began by researching the Old Sacramento Waterfront: the location of the 2021 competition. I drew inspiration from the California State Railroad Museum, the Delta King Hotel, and the storefront colors/signage for typography & color palette.


COMPETITION LOGO
Each competition year has its own identity, including a logo mark & color palette that reflects the event location & WSM brand. With this year's location being Old Sacramento, the Tower Bridge was the perfect icon to highlight the location.






COMPETITION SIGNAGE
Primary signage assets included:
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Field Boards for each event (Deadlift, Keg Toss, Train Pull, etc), each sponsor (SBD, Manscaped, Knaack, etc) and other general info.
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Jet Flags
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Start/ Finish Line
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Step & Repeat
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Directional Signage (Hotel Directions, Arrows, Wear a Mask, etc)
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Keg Toss Bar Decal
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Tent Banners (Medical, Media, Talent, etc)
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Awards Podium Wrap
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Interview Set

***Field boards have velcro backing and were designed to be interchangeable

















