Capital One Cafe | Danielle Probst

Capital One Café

At West Cary Group, I played a key role across 30+ projects for Capital One Bank.

To increase awareness of café locations and offerings, my team developed a memorable campaign for Summer 2026 centered around the theme “Banking with a Twist.” Bold use of the brand system anchored our visual language, while juicy seasonal beverage photography and lively summer moments stopped the scroll.

The Team

Creative Direction - Leigh Finney

Sr. Art Direction - Danielle Probst
Art Direction - Morgan McDonnell

Senior Graphic Design - Louis Falisse
Senior Copywriting - Anthony Baracat

Copywriting - Cynthia Carbuccia

Part bank. Part café.

Capital One Cafés offer a "perfectly unexpected twist" on banking; customers can access in-person banking support in the same welcoming space they can enjoy a delicious iced latte.  

The "Part Bank. Part Café." and 'twist' message helped reinforce that brand distinction, framing the duality of the café experience as an unexpected and exciting, summer twist.

Organic Social

Organic social was our place to have fun, and be clever in the way we announced seasonal beverages and events to entice people to walk into a cafe.

Part sip. Part save.

In some channels. we focused on promotions that would entice customers to check out their local cafe - 50% off handcrafted beverages for cardholders, and $3.60 lattes every summer Thursday 3p.m. to close. This messaging was intentionally paired with beverage imagery.

Shaping the system.

Our team's application of color throughout this campaign was beloved by the Capital One Team. When revisiting their brand color system, they updated their brand portal to feature our work as a beacon example of a cohesive color story using the brand palette.