Capital One Café
At West Cary Group, I played a key role across 30+ projects for Capital One Bank.
To increase awareness of café locations and offerings, my team developed a memorable multichannel campaign for Summer 2026 centered around the theme “Banking with a Twist.” Bold use of brand colors and shapes anchored our visual language, while juicy seasonal beverage photography and lively summer moments were intentionally leveraged to capture attention and stop the scroll.
The Team
Creative Direction - Leigh Finney
Sr. Art Direction - Danielle Probst
Art Direction - Morgan McDonnell
Senior Graphic Design - Louis Falisse
Senior Copywriting - Anthony Baracat
Copywriting - Cynthia Carbuccia
Part bank. Part café.
Capital One Cafés offer a "perfectly unexpected" and "new twist on banking," where customers can access convenient in-person support and banking options in the same welcoming space they can enjoy a delicious iced latte.


Our "Part Bank. Part Café." and 'twist' messaging helped reinforce that brand distinction, framing the duality of the café experience as an unexpected summer twist that sparks surprise and delight.
Organic Social
The team relied heavily on my expertise in organic social, seeking opportunities to be clever in the way we announced seasonal beverages and events to entice physical presence at Cafe locations. I pushed the boundaries of our initial exploration, using photography and dramatic color flips to create interactive moments and visual intrigue.
Part sip. Part save.
Some channels leveraged creative focused on promotions that would entice customers to check out their local cafe - 50% off handcrafted beverages for cardholders, and $3.60 lattes every summer Thursday 3p.m. to close. This messaging was intentionally and exclusively paired with beverage imagery.
All work © Danielle Probst 2025. Do not use without written permission.