Capital One Lounge
At West Cary Group, I played a key role across 30+ projects for Capital One Bank.
Here, my team partnered with Capital One’s creative team to elevate airport lounge packaging and signage, aligning it with updated brand standards and a more premium position. We created over 40 different types of print and digital assets.
The Team
Creative Direction - Megan Baird
Sr. Art Direction - Emily Roman
Art Direction - Danielle Probst
Senior Graphic Design - Jennifer Lee
Graphic Design - Bryson Walker
Copywriter - Nate Levine
Proofing - Joe Dougherty
Designed for luxury.
We worked hard in the early conceptual phases to ensure each piece would compliment the look and feel of lounges and landings in Dallas-Fort Worth, Denver, Washington-Dulles, Las Vegas, and New York airports, while introducing the brand refresh.
A lasting impression.
Our approach to language and design carefully considered that our audience is experiencing the stress and excitement of travel, leading with simplicity.
For items that could be carried out of the lounge, we were intentionally bold with color, shape, language and logo placement.
All work © Danielle Probst 2025. Do not use without written permission.