Home Care Delivered
While at West Cary Group, my team developed a successful direct mail and video campaign and improved keyword searches for Home Care Delivered—an industry-leading medical supplier. Using a friendly, unique to HCD hand-drawn style, we aimed to reach caregivers and/or people aged 40-65 living with diabetes.
The Team
Creative Direction - Alexis Gayle
Art Direction & Illustration - Danielle Probst
Copywriting - Steve Covert
Video Production - Brian Harrell
"Overwhelmed Overjoyed"
Our message was simple—Home Care Delivered makes managing diabetes easier. With an illustrative, human touch, we showed how HCD’s 5-star care team provides real support, takes care of the medical paperwork, and delivers essential supplies right to your door. Our media plan included CTV direct response, native, and direct mail advertising.
The Numbers
Our creative made a dramatic impact for HCD, while lowering their cost per conversion by 40%.
98% click through rate
305% increase in impressions
703% increase in clicks
CTV Video
Each frame of this video was hand-drawn using procreate. Though initially intended to be rough storyboard sketches, the team loved how differentiating this look could be in the healthcare space, so we leaned in.
All work © Danielle Probst 2025. Do not use without written permission.